World-class adventure sportswear designed and made in NZ

iRULE Shop :: iRULE PRIMO

CATEGORYmen's short sleeved tops; men's long sleeved tops
USESmtb; multisport
WEIGHT250g
FABRIC MODino; tropiCOOL
FUNCTIONS D-Yokel; GripparŽ waist; Da-hood; QuadstoweŽ; 2/3rds length zip; Reflective piping; DELTZ

Welcome to the PRIMO our next generation high performance MTB endurance shirt; it represents 6 years of evolution with input from hard core riders such as NZ’s Thomas Lindup World U/25 24 hr MTB champion.

We have worked hard to provide you with a balance of maximum functionality and peerless comfort. Hallmark iRULE quality and finish with style and some flexible options that suit cross seasonal conditions.

The PRIMO is featherweight made of our own MODino high tech merino-modal (recycled cellulose) fabric with our T BONE VENT system made of revolutionary tropiCOOL merino-coconut for accelerated drying and boosted UV protection. MODino is unbelievably soft against the skin, breathes and wicks with aplomb while providing a super light durable and smart looking top optimised for long cross seasonal riding.

Functionally, your riding effectiveness is assured by ultimate ergonomic on body storage with our Quadstowe rear and DELTZ upper arm pockets. Our 2/3rds length front zip offers great old school cooling; our D YOKEL base pattern means greater freedom of movement through your arms and shoulders – making it easy to access your pack and pockets. Our GRIPPAR system delivers stability. Safety and visibility come to the fore with our reflective highlights on rear centre pocket, collar base and DELTZ upper arm pockets.

Options? We can provide your PRIMO in either short long sleeves and or with or without our original stowable lightweight DA HOOD system for protecting your neck and head from the elements and conserving precious energy.

iRULE 100% family owned and operated with all products designed and made in NZ.

NB The long sleeved-hooded versions will be available for April 2010.

WHAT iRULERS SAY

“Wow this is different. Feels like silk on but stands up to considerable riding punishment without complaint. Very practical design; has kept shape well and is unbelievably comfortable to wear in all sorts of weather.”
— Martin Jenkins (UK)
“Basically the best MTB shirt I have worn. Functionally clever and so so comfortable to wear soft and able to keep me at a constant temp. Dries really quickly unlike other merino based shirt.”
— Marcus Symonds (Can)

IN ACTION

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Sizing chart for iRULE clothing

men's size guide (centimetres/inches)
XS S M L XL XXL
Waist 74/29 79/31 84/33 91/36 102/39 107/42
Chest 89/35 94/37 102/39 107/42 114/45 122/48
Hips 89/35 94/37 102/39 107/42 114/45 122/48
Inseam 76/30 79/31 81/32 84/33 86/34 89/35
women's size guide (centimetres/inches)
XS (8) S (10) M (12) L (14) XL (16) XXL (18)
Waist 61/24 66/26 71/28 76/30 81/32 86/34
Chest 81/32 86/34 91/36 96/38 102/40 107/42
Hips 86/34 91/36 96/38 102/40 107/42 112/44
Inseam 71/28 74/29 76/30 79/31 81/32